World of Candles & Scents
Trend & Innovation
Experts predict the trends each year. It’s up to us to decipher and pick up on what is relevant to each customer.
Always on trend
To stay at the forefront of trends, we have dedicated trend & design teams in the USA, India and Europe.
We pursue the latest consumer trends, innovations in color, scents, purchasing interests, regional successes (and failures) and market competencies across demographic groups.
We also sit on two boards for the National Candle Association.
Regular visits to trade fairs and industry forums provide us with key marketing insight and competitive data.
Innovation is our passion
We operate an in-house R&D & innovation hub in Poland and India, using state of the art equipment for the constant innovation of products, raw materials, production technology & processes.
Designed to stand out
Our products are designed to stand out, from the inside and outside – our creative and experienced product designers and developers create innovative decorative designs and finishes.
World of scents
We partner with the leading fragrance houses across the world.
These close partnerships, along with our talented in-house scent & R&D teams enable us to deliver first-class scent experiences.